Samsung full-wrap advertising on the Wengernalp Railway.
The world’s longest rack railway as an advertising space.

The Wengernalp Railway connects Lauterbrunnen, Wengen and Grindelwald with Kleine Scheidegg, and is the famous feeder train to the Jungfrau Railway. With a length of 19,114 m, it is the world's longest continuous rack railway and also perfect for effective full-wrap advertising on behalf of Samsung.

A message that sticks in the form of full-wrap advertising is the perfect way to generate attention in a surprising way in a pleasant environment. These spaces in public transport can be used for striking branding, an eye-catching product launch or an important anniversary to communicate moving messages. For example, with the Wengernalp Railway, which transports more than 1,800,000 guests to and from Kleine Scheidegg every year.

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