Night shot of the OCHSNER SHOES store on Bahnhofplatz in Zurich, featuring illuminated lettering above the entrance and a modern store design: In the two storefront windows next to the door, semi-outdoor LED screens (digital signage) display digital content and new shoe models; the LED installations are controlled via PlayEverywhere from Netvico GmbH.

Innovative store design
OCHSNER SHOES.

OCHSNER SHOES has a makeover with an innovative store design. On 20 September the branch at Bahnhofplatz in Zurich celebrated its reopening with a fresh, modern, inviting look.

We at Richnerstutz AG had the pleasure of helping to create the design and providing the final touches using analogue and digital elements. The focus was on 32 light boxes, various tension frames, creative wraps and impressive LED installations.

The LED screens in the two display windows at the main entrance attract attention even before customers enter the store. With an innovative design they not only present digital content, but also show off the latest footwear perfectly. 

The semi-outdoor LED screens have a brightness of 4000 cd/m² and adapt to the ambient light automatically, meaning that they shine brightly even in difficult lighting conditions. They are controlled using the PlayEverywhere digital signage software from our subsidiary Netvico GmbH. 

This project is another highlight in the digital experience area which we successfully implemented together with our partners Digilux and Steiner Konstruktion in just five weeks.

Read more
Read less
Interior view of the newly redesigned OCHSNER SHOES store on Bahnhofplatz in Zurich: a bright, modern store design featuring wooden slats, clearly organized display islands for bags, accessories, and shoes, as well as brand walls—part of the overall concept co-designed by Richnerstutz AG, incorporating analog elements such as tension frames, vinyl wraps, and complementary digital signage and LED installations.
A close-up of the storefront of the OCHSNER SHOES branch on Bahnhofplatz in Zurich in the evening: A bright semi-outdoor LED screen in the window displays a fashion campaign and showcases new shoe models in an eye-catching way; next to it, the modern entrance to the store is visible—part of the innovative store design featuring LED installations controlled via PlayEverywhere by Netvico GmbH.
Night view of the OCHSNER SHOES store on Bahnhofplatz in Zurich, featuring red illuminated lettering and several storefront windows: In the windows, semi-outdoor LED screens and product displays combine digital campaigns with featured shoe models—part of the innovative store design featuring LED installations, high brightness, and control via PlayEverywhere by Netvico GmbH, implemented by Richnerstutz.

A modern shopping experience.

Night shot of the OCHSNER SHOES store on Bahnhofplatz in Zurich, featuring illuminated lettering above the entrance and a modern store design: In the two storefront windows next to the door, semi-outdoor LED screens (digital signage) display digital content and new shoe models; the LED installations are controlled via PlayEverywhere from Netvico GmbH.
Interior view of the OCHSNER SHOES store on Bahnhofplatz in Zurich following its reopening: A modern, inviting store design featuring wooden slats, mirrored elements, and neatly arranged shelves for shoes, bags, and accessories—part of the project co-designed by Richnerstutz AG, incorporating analog design elements alongside complementary digital signage to create a contemporary customer experience.
Interior view of the newly opened OCHSNER SHOES store on Bahnhofplatz in Zurich: a spacious sales area featuring central display tables, shoe racks, and brand walls, as well as decorative elements—all part of the innovative store design that Richnerstutz AG helped shape using analog components such as tension frames and vinyl wraps, along with complementary digital signage, to create a modern customer experience.

Caroline Frischknecht, OCHSNER SHOES AG, Team Lead Communication & CRM

“Richnerstutz has transformed our store at Bahnhofplatz Zurich into a real highlight – a contemporary, eye-catching, flexible and impressive store design.”

Night view of the newly redesigned OCHSNER SHOES store on Bahnhofplatz in Zurich: red illuminated lettering above the main entrance, a spacious glass facade, and LED screens in the store windows displaying current campaigns and product showcases – Part of the innovative store design featuring LED installations, light boxes, tension frames, and vinyl wraps, controlled via PlayEverywhere by Netvico GmbH.

Our services

  • Project management
  • Digital experience
  • Production
  • Installation

More Projects

Close-up of the 2.5-metre-long pencils.

Helvetia Baloise

Employee event “Unwritten”
LED screen with illuminated signage at the entrance of Ochsner Shoes at Tivoli Spreitenbach.

Ochsner Shoes Tivoli

LED screen
Lightboxes and textile elements in the new SRF «Happy Day» studio with precise illumination and modern studio design. Image source: SRF

SRF

Happy Day studio.
Window tension frame with photos of the city of Zurich.

Swiss Casinos Zürich

Atmospheric tension frames
SwissSkills exhibition stand made from honeycomb cardboard. Die Mobiliar created a 300 m² exhibition stand from this material. Except for a few items such as screens, all elements and accessories are made of cardboard, including: bouquet, table lamp, desk, clock, chest of drawers, partition wall with integrated screen, sales counter, etc.

die Mobiliar

Trade fair stand made of honeycomb cardboard
A red heartbeat curve made of Dibond with 3D spacers mounted on a gray backing on a wall.

Hilti Schweiz

Office space design
Walkable brand staging with LED wall and acrylic letters at Zurich Airport, designed as an interactive experience world.

Zurich Airport

Retail campaign «ZRH»
High-resolution megascreen at the Rietberg Museum in the Smaragd building, embedded in an elegant metal frame.

Megascreen for Museum Rietberg

Museum Rietberg
The photo shows a technician wearing an orange helmet and a safety harness, securing a blue-transparent tarp to a metal structure using carabiners and cable ties. In the blurred background lies the wintry mountain landscape of Wengen in the Bernese Oberland. The scene represents the technical production and installation of sponsor displays at the world-famous FIS Lauberhorn Race—including logistics, fabrication/production, and subsequent dismantling—carried out by Richnerstutz.

Wengen

Lauberhorn race
An atmospherically decorated promotional area at Airport Shopping Zurich features a wood-look chalet display case with a storefront, gifts, and illuminated Christmas trees in the classic colors of red, green, and gold. Richnerstutz handled the entire Christmas promotion—from the initial idea and concept through design and production to the assembly of the display cases, decorations, and digital elements.

Zurich Airport

Christmas promotion
The photo shows the interactive display window “Bärner Zytfänschter” in the passageway beneath the Bern Zytglogge—one of Bern’s most famous landmarks and tourist attractions. Behind the glass front, the installation combines an analog and digital exhibition: Dark panels display dates and informational texts on Bern’s history. Exhibition objects are placed both on the floor and on stands in front of them; in the center, a large Zytglogge element dominates the space, featuring a 3D model or projection of the inner workings of the clock face. In the upper right corner, a screen displays content and current events in Bern. Along the sides are control panels with push buttons mounted behind the glass, allowing visitors to start, pause, and select presentations and films—an intuitive, high-quality, and accessible control system designed to work for everyone. The project was developed for Bern Welcome in collaboration with GRAFIKREICH (concept/content) and a Digital Experience team (interaction/implementation).

Bern Welcome

Interactive clock tower display window
Finish area at the Ski World Cup in Adelboden: a large scaffolding structure with a large-format banner and scaffolding cladding (sponsor branding, including BKW) forms the entrance to the spectator area; fans in winter clothing stand in front of it. Richnerstutz handled the event construction and large-format elements, such as the finish-line scaffold cladding, tarps for traffic management, and support and assembly structures.

Ski World Cup in Adelboden

Chuenis
At Airport Shopping, the exhibition “75 Years of Zurich Airport” offered fascinating insights into the past, present, and future of Switzerland’s most important transportation hub. Richnerstutz, commissioned by Bellprat Partner AG—which was responsible for the concept—implemented the promotional areas, including digital and interactive elements—ranging from historical uniforms and airplane models to a retro-style selfie photo wall for #ZRH75.

Zurich Airport

75-year anniversary
Scene from the 2023 AMAG Partner Days at Messe Luzern: Visitors mingle at a large exhibition booth featuring green branding. As the implementation partner, Richnerstutz handled the trade show and booth construction—from the overall concept, production, and custom-made elements to setup, furnishing, decoration, as well as assembly and dismantling.

AMAG Import

Partner Days
AMAG Import at Suisse Public 2023 – Sustainable e-mobility on display: A black VW ID. Buzz is parked on the exhibition floor in front of a backdrop featuring a panoramic view of the Alps; next to it, a photovoltaic installation featuring a solar panel, wallbox, and LED elements illustrates the energy conversion cycle. The trade show booth, designed, produced, and assembled by Richnerstutz, brings AMAG Import’s specialty and emergency vehicles, as well as modern, high-performance technologies for the public sector, to life.

AMAG Import

Swiss Public

Zurich Airport

Spring fashion promotion
Evening Christmas market at Münsterhof in Zurich’s Old Town: an illuminated Christmas tree, many visitors, as well as wooden market stalls and atmospheric round tents set against historic facades—overall planning, coordination, signage, and implementation commissioned by the Association of Zurich Specialty Stores and carried out by Richnerstutz AG in collaboration with India Zelt & Event AG.

Münsterhof Zurich

Christmas Market