OCHSNER SHOES has a makeover with an innovative store design. On 20 September the branch at Bahnhofplatz in Zurich celebrated its reopening with a fresh, modern, inviting look.
We at Richnerstutz AG had the pleasure of helping to create the design and providing the final touches using analogue and digital elements. The focus was on 32 light boxes, various tension frames, creative wraps and impressive LED installations.
The LED screens in the two display windows at the main entrance attract attention even before customers enter the store. With an innovative design they not only present digital content, but also show off the latest footwear perfectly.
The semi-outdoor LED screens have a brightness of 4000 cd/m² and adapt to the ambient light automatically, meaning that they shine brightly even in difficult lighting conditions. They are controlled using the PlayEverywhere digital signage software from our subsidiary Netvico GmbH.
This project is another highlight in the digital experience area which we successfully implemented together with our partners Digilux and Steiner Konstruktion in just five weeks.
A modern shopping experience.
Caroline Frischknecht, OCHSNER SHOES AG, Team Lead Communication & CRM
“Richnerstutz has transformed our store at Bahnhofplatz Zurich into a real highlight – a contemporary, eye-catching, flexible and impressive store design.”
