For SwissSkills 2025, we – together with Premotion – were asked to produce a very different project for “die Mobiliar”: a trade fair stand spanning 300 square metres – made entirely of honeycomb cardboard. From the design through production to the installation, we completed the entire stand concept and thus created a brand experience that was both sustainable and impressive.
The stand presented the five apprenticeships at “die Mobiliar” in a playful, interactive manner. Visitors were able to game, program, photograph, edit pictures or listen to customer discussions – and thus delve into the varied professional world of “die Mobiliar”. For school students in particular, the stand was a real attraction: countless happy faces, interesting discussions and enthusiastic feedback confirmed the concept’s success.
The material: honeycomb cardboard “BUI board” – lightweight, stable, with fire-safety certificate and 100% recyclable. The precisely printed, cut and assembled elements demonstrated in an impressive way the diverse range of uses for sustainable materials at trade fairs. Despite the size and complexity of the stand, the construction impressed with its stability, quality and clarity.
In close cooperation with the “die Mobiliar” team and the Premotion agency, we created a project that perfectly combines creativity, craftsmanship and sustainability. For us, this mandate was an excellent example of how innovative materials and well-thought through implementation leave a lasting impression – quite in line with responsible brand communication.
A project that impressively demonstrates: Sustainability and the “wow” effect are not mutually exclusive.
Sustainability with the “wow” effect.
Road to SwissSkills 2025
