As part of the eye-catching retail campaign centred around the IATA code “ZRH”, an impactful live activation is being installed in the landside Airport Shopping. Striking headlines in the IATA font and a cross-channel implementation create a catchy, consistent appearance with a high level of recognition.
The large-format LED wall (450 x 250 cm) is a visual statement and transforms the entire promotional space into a radiant centre of attention. High-resolution campaign images and animated content attract the gaze of passengers and visitors – an impressive, modern brand signal in the midst of the airport environment. The installation, created together with effekte.ch, conveys the brand message in a visually powerful way and will be an exclusive flagship of the Airport Shopping partners in the public space.
The activation works as a high-quality brand exhibition – not a point of sale in the traditional sense, but a walk-through experience where brands come to life through creative design.
Striking acrylic glass letters with LED-lit side panels provide clear accents and attract attention. The installation, accessible from all angles, arouses curiosity and invites people to explore – an inspiring experience from all perspectives. Another highlight is the individually designed Vestaboard which displays changing messages. It encourages people to stop and take part in the competition in a playful, surprising and binding way.
High-quality brand exhibition “ZRH.”
