We were commissioned by GRAFIKREICH to help redesign the display window in the passageway under Bern’s Zytglogge clock tower on behalf of Bern Welcome – in one of the best-loved tourist attractions in Bern.
The aim was to create an exceptional interactive world of experience that conveys a timeless image of Bern using a combination of analogue and digital presentations. An exciting solution with intuitive, high-quality controls that work for everyone and that also has an appealing visual design.
In collaboration with GRAFIKREICH, we implemented the first-ever interactive display window in the city of Bern. Push buttons installed behind the window pane enable presentations and films to be started and paused at will, while current events in Bern can also easily be called up. The controls and implementation of the interactive content were carried out by our Digital Experience team, while the concept and content were developed by GRAFIKREICH.
One particular highlight is a 3D model of the fascinating mechanism behind the Zytglogge’s clock face projected in the centre of the window.
More on Bern’s “zytfänschter” time window
(in German language)
https://grafikreich.ch/berner-zeitfenster/
