The photo shows the interactive display window “Bärner Zytfänschter” in the passageway beneath the Bern Zytglogge—one of Bern’s most famous landmarks and tourist attractions. Behind the glass front, the installation combines an analog and digital exhibition: Dark panels display dates and informational texts on Bern’s history. Exhibition objects are placed both on the floor and on stands in front of them; in the center, a large Zytglogge element dominates the space, featuring a 3D model or projection of the inner workings of the clock face. In the upper right corner, a screen displays content and current events in Bern. Along the sides are control panels with push buttons mounted behind the glass, allowing visitors to start, pause, and select presentations and films—an intuitive, high-quality, and accessible control system designed to work for everyone. The project was developed for Bern Welcome in collaboration with GRAFIKREICH (concept/content) and a Digital Experience team (interaction/implementation).

Interactive display window
Zytglogge clock tower.

We were commissioned by GRAFIKREICH to help redesign the display window in the passageway under Bern’s Zytglogge clock tower on behalf of Bern Welcome – in one of the best-loved tourist attractions in Bern.

The aim was to create an exceptional interactive world of experience that conveys a timeless image of Bern using a combination of analogue and digital presentations. An exciting solution with intuitive, high-quality controls that work for everyone and that also has an appealing visual design.

In collaboration with GRAFIKREICH, we implemented the first-ever interactive display window in the city of Bern. Push buttons installed behind the window pane enable presentations and films to be started and paused at will, while current events in Bern can also easily be called up. The controls and implementation of the interactive content were carried out by our Digital Experience team, while the concept and content were developed by GRAFIKREICH.

One particular highlight is a 3D model of the fascinating mechanism behind the Zytglogge’s clock face projected in the centre of the window.

More on Bern’s “zytfänschter” time window
(in German language)
https://grafikreich.ch/berner-zeitfenster/

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The photo shows the interactive display window “Bärner Zytfänschter” in the passageway beneath the Bern Zytglogge. Two people are walking past the long glass display case and appear slightly blurred, which emphasizes the lively atmosphere of the Old Town and its tourists. Inside, there are information panels displaying dates from Bern’s history, a large Zytglogge element/dial, and a digital screen showing current events in Bern. To the right and left are control panels/push buttons behind glass for controlling the content.
The photo shows the glass display case of the “Bärner Zytfänschter” in the passageway beneath the Bern Zytglogge. The exhibition combines a historical timeline with informational texts, blending analog exhibits with digital elements. A large, colorful model of the Zytglogge’s dial and mechanism is positioned in the center; at the top right, a screen displays current events in Bern and information via a QR code. Vertical control panels are visible along the right edge, allowing visitors to navigate the content using push buttons—an accessible, intuitive way for tourists to interact in Bern’s Old Town.
The photo shows a visitor in the passageway beneath Bern’s Zytglogge using the interactive display window (“Bärner Zytfänschter”). He is pressing a push button mounted on the side behind glass to control digital content. At the top of the display window is a screen with the heading “Historical Map,” which shows a map illustrating the development of Bern’s Old Town. Below it are information panels with dates such as 1191 and 1528; on the right edge of the image, part of the large Zytglogge clock face is visible.

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